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Lynn Repak
Marketing & Communications · Consumer, Retail & Real Estate · 15+ Years
Lynn Repak
Director of Marketing & Communications · Commercial Real Estate & Retail
Arlington Heights, IL · Open to Flexible Work Arrangements
Brand Strategy Integrated Marketing Community Engagement Public Relations Content Strategy Agency Management Event Marketing
15+
Years
100%
Occupancy
3
Industries
1st
TikTok Win
Profile
In Her Own Words

Over the past 15+ years, I've had the opportunity to build brands and lead marketing initiatives across consumer products, franchise retail, and commercial real estate. My career has taken me from nationally recognized brands at Old World Industries to managing marketing for multiple Plato's Closet locations, and most recently to leading marketing as Director at Ketone Partners LLC. Along the way, I've helped launch products, reposition brands, increase community engagement, and develop campaigns that contributed to 100% occupancy at The Exchange at 44 Vail and earned a NAIOP Awards for Excellence nomination. No matter the industry, I've always been motivated by solving business challenges through thoughtful marketing strategies that produce measurable results.

I believe the best marketing happens where creativity and accountability come together. Great campaigns don't happen in isolation—they come from understanding business goals, knowing your audience, and collaborating with people across the organization to turn ideas into action. Throughout my career, I've led creative agencies, managed marketing budgets across multiple markets, won a national TikTok creative competition, and guided an award-nominated property through one of its most visible chapters. I'm just as comfortable setting strategy as I am rolling up my sleeves to write a press release, manage an award submission, develop an integrated marketing campaign, lead an event, or help a local team execute an initiative that makes an impact.

As I look toward my next opportunity, I'm pursuing senior marketing leadership roles, including Brand Manager, Senior Brand Manager, Marketing Manager, and Director-level positions. I'm especially drawn to roles that bring together brand strategy, integrated marketing, communications, demand generation, events, and cross-functional leadership. While I'm open to opportunities across industries—including consumer products, B2B, healthcare, financial services, and nonprofit organizations—my ideal role would be with a community-focused or public sector organization, such as a park district, municipality, higher education institution, or mission-driven nonprofit. I find the greatest fulfillment in using marketing to strengthen community connections, build meaningful engagement, and create work that leaves a lasting, positive impact.

I thrive in collaborative environments where marketing is viewed as a strategic business function, not simply a support role. Integrity, teamwork, and a shared sense of purpose matter to me just as much as the work itself. I'm available immediately, flexible in how and where I work, and committed to leaving every organization stronger than I found it.

Key Wins
The Work That Defines Her
Drove 100% Occupancy at The Exchange at 44 Vail Through Integrated Marketing
As Director of Marketing and Communications at Ketone Partners LLC, led all marketing and communications strategy for the flagship commercial real estate redevelopment. Developed integrated campaigns across digital, social, PR, events, signage, and community outreach that contributed to full building occupancy — and guided the property's NAIOP Awards for Excellence nomination for Office Redevelopment of the Year.
Won 1st Place — TikTok "Ready Set GROW" National Creative Competition
Created and submitted the winning entry in TikTok's national business advertising creative competition (April 2021) for Plato's Closet in Brookfield, Wisconsin. The first-place win recognized the campaign's compelling video storytelling — a result of managing the full creative process from concept through submission as Social Media and Marketing Manager for the franchise group.
NAIOP Awards for Excellence Nominee — Office Redevelopment of the Year (2022)
Led the submission process for the 2022 NAIOP Awards for Excellence, where The Exchange at 44 Vail was selected as a nominee for Office Redevelopment of the Year. The nomination recognized the property's successful transformation — a transformation Lynn's marketing and communications strategy helped communicate to the market.
Drove Consistent Revenue Growth Across Multi-Location Franchise — Plato's Closet
Over six years managing marketing for multiple Plato's Closet locations, delivered 10%+ year-over-year sales growth in 3 of 4 locations for five consecutive years. Grew promotional event sales from approximately $18K to more than $30K through expanded community partnerships, influencer outreach, and integrated campaigns. Email campaigns via Constant Contact consistently achieved 35–45% open rates through audience segmentation and strategic messaging.
Led Nationally Distributed HERCULINER Brand Through Full Marketing Lifecycle
At Old World Industries, managed the nationally recognized HERCULINER Bed Liners brand — and additional consumer brands — through the complete marketing lifecycle: retail strategy, packaging, advertising, promotions, pricing, and product launches. Led cross-functional teams across sales, product development, operations, and agency partners, and spearheaded new product development from concept through national retail distribution.
Core Competencies
Brand Strategy & Positioning
Managed and repositioned brands from national consumer products (HERCULINER) to commercial real estate (The Exchange at 44 Vail) and multi-location retail — consistently translating organizational goals into compelling market identities.
Integrated Marketing Campaigns
Developed and executed campaigns spanning digital, social, email, PR, events, signage, and print across all roles — from franchise retail promotion calendars to full commercial real estate redevelopment launches.
Public Relations & Community Engagement
Wrote press releases, managed media relationships, planned ribbon cuttings, tenant appreciation events, and community programs. Built stakeholder partnerships that translated community presence into brand equity.
Content Strategy & Storytelling
Created newsletters, website content, executive presentations, leasing materials, sales collateral, and social media content. Led award submissions including NAIOP and national creative competitions.
Agency & Vendor Management
Coordinated with outside agencies, creative vendors, and media partners across multiple roles. Managed budget allocation and campaign performance reporting to ensure efficiency and results.
Digital & Social Marketing
Supervised social media managers, built digital advertising campaigns, managed email and SMS marketing. Proficient in Google Analytics (GA4), Meta/Instagram, TikTok, Constant Contact, WordPress, and Shopify.
Career
Where She's Been
Director of Marketing and Communications
2023 — 2026
Ketone Partners LLC · Commercial real estate development & property management · Arlington Heights, IL
Led all marketing and communications strategy for a commercial real estate development and property management firm, supporting executive leadership, development, leasing, property management, and third-party clients across a full spectrum of integrated marketing activities.
  • Directed brand positioning and messaging that contributed to 100% occupancy at The Exchange at 44 Vail through targeted campaigns and community-focused marketing
  • Led the NAIOP Awards for Excellence submission process — property selected as a nominee for Office Redevelopment of the Year (2022)
  • Wrote and distributed press releases, newsletters, website content, executive presentations, and leasing materials; planned and promoted tenant events, ribbon cuttings, and property launches
  • Developed integrated campaigns across digital, social media, email, public relations, print, events, and signage to increase awareness and support business objectives
Social Media and Marketing Manager
2017 — 2023
TSRH Management LLC (Plato's Closet Franchise Group) · Multi-location specialty retail franchise · Iowa & Wisconsin
Managed all marketing strategy for multiple Plato's Closet retail locations, supervising social media managers and coordinating with store leadership and outside vendors to execute integrated marketing campaigns across a multi-market franchise operation.
  • Delivered 10%+ year-over-year sales growth in 3 of 4 locations for five consecutive years through integrated local marketing, events, partnerships, and customer engagement
  • Grew promotional event sales from approximately $18K to more than $30K through expanded community partnerships, influencer outreach, and integrated campaign strategy
  • Email campaigns via Constant Contact achieved 35–45% open rates consistently through audience segmentation and strategic messaging
  • Won 1st Place in TikTok's "Ready Set GROW" Business Creative Competition (April 2021) for Plato's Closet Brookfield, Wisconsin
Brand Manager — HERCULINER Bed Liners / New Product Development
2001 — 2005
Old World Industries, Inc. · Consumer products manufacturer, national retail · Northbrook, IL
Managed nationally recognized consumer brands from strategy through execution across retail marketing, packaging, advertising, promotions, pricing, and product launches. Led cross-functional teams across sales, product development, operations, finance, and agency partners.
  • Developed retailer presentations, sales materials, and marketing campaigns supporting national retail partners for the HERCULINER brand and additional automotive consumer products
  • Conducted consumer research and competitive analysis to identify growth opportunities and improve brand performance
  • Led new product development initiatives from concept through national retail distribution
Assistant Brand Manager
1999 — 2001
Old World Industries, Inc. · Consumer products manufacturer · Northbrook, IL
Supported development and execution of integrated marketing programs for nationally distributed automotive consumer brands, including advertising, promotions, packaging, and retailer communications.
  • Supported product launches, advertising, and promotions for nationally distributed automotive brands; coordinated cross-functional project management across sales, operations, and retail channels
  • Assisted with market research, competitive analysis, and marketing budget management
Education
Academic Background
Master of Business Administration
1998 — 2000
DePaul University · Kellstadt Graduate School of Business · Chicago, IL
MBA with a concentration in Marketing, earned with distinction. The Kellstadt program reinforced the strategic business framework — brand management, integrated marketing, financial analysis — that Lynn applied at Old World Industries and across her career.
  • Graduated with Distinction
  • Concentration: Marketing
Bachelor of Science, Finance and Management–Organizational Behavior
1991 — 1995
Miami University · Oxford, OH
Dual-focus undergraduate degree in Finance and Organizational Behavior, with a Minor in Spanish. The behavioral and financial grounding has informed both Lynn's analytical approach to marketing and her collaborative leadership style.
  • Minor in Spanish — conversational
Technical Skills
Platforms & Tools
Analytics & Reporting
Google Analytics (GA4), marketing performance reporting, campaign analysis, budget management and reporting across multiple markets and channels.
Digital Marketing & Social Platforms
Meta Business Suite, Instagram, Facebook, TikTok, Snapchat, YouTube. Email marketing via Constant Contact. SMS and loyalty rewards via Fivestars. Contact and prospect management via ZoomInfo. CRM and loyalty platform management.
Content Management & E-Commerce
WordPress and Shopify content management systems. Digital content strategy, website content creation, and platform management across consumer-facing and property marketing sites.
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