Over the past 15+ years, I've had the opportunity to build brands and lead marketing initiatives across consumer products, franchise retail, and commercial real estate. While every industry has been different, one thing has remained constant: I enjoy using marketing to bring people together, strengthen communities, and help organizations achieve meaningful goals.
My career has taken me from nationally recognized brands at Old World Industries to managing marketing for multiple Plato's Closet franchise locations and, most recently, serving as Director of Marketing & Communications at Ketone Partners. Along the way, I've launched products, repositioned brands, developed integrated marketing campaigns, and led community engagement initiatives that contributed to 100% occupancy at The Exchange at 44 Vail and earned a NAIOP Awards for Excellence nomination. No matter the organization, I've always been motivated by solving business challenges through thoughtful marketing strategies that deliver measurable results.
I believe the best marketing happens when creativity and accountability work together. Successful campaigns don't happen in isolation—they come from understanding organizational goals, knowing your audience, and collaborating with people across the organization to turn ideas into action. Throughout my career, I've partnered with executive leadership, managed creative agencies, led cross-functional initiatives, and developed campaigns spanning digital marketing, public relations, events, social media, content, and community outreach. Whether I'm developing long-term strategy or writing a press release, planning an event, mentoring a team, or rolling up my sleeves to execute a campaign, I enjoy doing the work that helps organizations build stronger relationships with the people they serve.
As I look toward my next opportunity, I'm seeking a senior marketing leadership role where I can bring together brand strategy, integrated marketing, communications, and relationship-building to help an organization grow and thrive. I'm energized by organizations that are collaborative, customer-focused, and committed to making a positive impact—whether through innovative products, exceptional services, or stronger communities.
I thrive in collaborative organizations where marketing is viewed as a strategic business function and where people share a genuine commitment to serving others. Integrity, curiosity, teamwork, and continuous improvement have guided my career, and I'm excited to bring that same mindset to an organization whose mission extends beyond business results to creating stronger communities.
- Directed brand positioning and messaging that contributed to 100% occupancy at The Exchange at 44 Vail through targeted campaigns and community-focused marketing
- Led the NAIOP Awards for Excellence submission process — property selected as a nominee for Office Redevelopment of the Year (2022)
- Wrote and distributed press releases, newsletters, website content, executive presentations, and leasing materials; planned and promoted tenant events, ribbon cuttings, and property launches
- Developed integrated campaigns across digital, social media, email, public relations, print, events, and signage to increase awareness and support business objectives
- Supervised social media managers while coordinating with store leadership and outside vendors to execute integrated marketing campaigns
- Delivered 10%+ year-over-year sales growth in 3 of 4 locations for five consecutive years through integrated local marketing, events, partnerships, and customer engagement
- Grew promotional event sales from approximately $18K to more than $30K through expanded community partnerships, influencer outreach, and integrated campaign strategy
- Email campaigns via Constant Contact achieved 35–45% open rates consistently through audience segmentation and strategic messaging
- Won 1st Place in TikTok's "Ready Set GROW" Business Creative Competition (April 2021) for Plato's Closet Brookfield, Wisconsin
- Developed retailer presentations, sales materials, and marketing campaigns supporting national retail partners for the HERCULINER brand and additional automotive consumer products
- Conducted consumer research and competitive analysis to identify growth opportunities and improve brand performance
- Led new product development initiatives from concept through national retail distribution
- Supported product launches, advertising, and promotions for nationally distributed automotive brands; coordinated cross-functional project management across sales, operations, and retail channels
- Assisted with market research, competitive analysis, and marketing budget management
- Graduated with Distinction
- Concentration: Marketing
- Minor in Spanish — conversational
"Lynn went above and beyond the minimum requirements of her job. She consistently asked questions to better understand her impact on the business as a whole and how to improve her function within our company structure."
"Lynn always maintained a positive attitude toward people both internally and externally. Her warmth made working with her a genuine joy. In her role managing the building, she handled every situation and crisis with a firm, competent, and gracious approach."
"Lynn consistently exemplifies the qualities of an exceptional marketer. Beyond her collaborative approach and meticulous attention to detail, she is an excellent communicator and someone who can always be counted on in all aspects of the business (ie: lending a hand in HR as well as Operations). She excels at balancing multiple priorities, approaches every project with a thoughtful, research-driven mindset, and is committed to delivering creative and meaningful results.
What truly sets Lynn apart is the way she supports and elevates those around her. She fosters strong, collaborative teams, is always willing to lend her expertise, and creates an environment where others can succeed. Lynn is an invaluable asset to our organization, and her professionalism, dedication, and positive attitude make her an absolute joy to work with."
"I worked with Lynn at Old World Industries for several years. She managed product development, brand strategy, marketing planning, communications and promotions creative process and execution. Her attention to strategy platforms, brand dynamics, customer research/engagement was exceptional. Her ability to work along with/lead our sales team directly with our customer base to drive sales, in store merchandising and inventory optimization and flow thru was key to driving success.
Her accomplishments in launching our HERCULINER do-it-yourself bed liner product from the ground up with the likes of AutoZone, O'Reilly's, Menards and many others exceeded expectations.
Most importantly Lynn is a great person, leader, communicator and team player in how she goes about her business. And… fun to work with and great sense of humor. Would love to work with her again given the opportunity!"
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