Over the past 15+ years, I've had the opportunity to build brands and lead marketing initiatives across consumer products, franchise retail, and commercial real estate. My career has taken me from nationally recognized brands at Old World Industries to managing marketing for multiple Plato's Closet locations, and most recently to leading marketing as Director at Ketone Partners LLC. Along the way, I've helped launch products, reposition brands, increase community engagement, and develop campaigns that contributed to 100% occupancy at The Exchange at 44 Vail and earned a NAIOP Awards for Excellence nomination. No matter the industry, I've always been motivated by solving business challenges through thoughtful marketing strategies that produce measurable results.
I believe the best marketing happens where creativity and accountability come together. Great campaigns don't happen in isolation—they come from understanding business goals, knowing your audience, and collaborating with people across the organization to turn ideas into action. Throughout my career, I've led creative agencies, managed marketing budgets across multiple markets, won a national TikTok creative competition, and guided an award-nominated property through one of its most visible chapters. I'm just as comfortable setting strategy as I am rolling up my sleeves to write a press release, manage an award submission, develop an integrated marketing campaign, lead an event, or help a local team execute an initiative that makes an impact.
As I look toward my next opportunity, I'm pursuing senior marketing leadership roles, including Brand Manager, Senior Brand Manager, Marketing Manager, and Director-level positions. I'm especially drawn to roles that bring together brand strategy, integrated marketing, communications, demand generation, events, and cross-functional leadership. While I'm open to opportunities across industries—including consumer products, B2B, healthcare, financial services, and nonprofit organizations—my ideal role would be with a community-focused or public sector organization, such as a park district, municipality, higher education institution, or mission-driven nonprofit. I find the greatest fulfillment in using marketing to strengthen community connections, build meaningful engagement, and create work that leaves a lasting, positive impact.
I thrive in collaborative environments where marketing is viewed as a strategic business function, not simply a support role. Integrity, teamwork, and a shared sense of purpose matter to me just as much as the work itself. I'm available immediately, flexible in how and where I work, and committed to leaving every organization stronger than I found it.
Drove 100% Occupancy at The Exchange at 44 Vail Through Integrated Marketing
As Director of Marketing and Communications at Ketone Partners LLC, led all marketing and communications strategy for the flagship commercial real estate redevelopment. Developed integrated campaigns across digital, social, PR, events, signage, and community outreach that contributed to full building occupancy — and guided the property's NAIOP Awards for Excellence nomination for Office Redevelopment of the Year.
Drove Consistent Revenue Growth Across Multi-Location Franchise — Plato's Closet
Over six years managing marketing for multiple Plato's Closet locations, delivered 10%+ year-over-year sales growth in 3 of 4 locations for five consecutive years. Grew promotional event sales from approximately $18K to more than $30K through expanded community partnerships, influencer outreach, and integrated campaigns. Email campaigns via Constant Contact consistently achieved 35–45% open rates through audience segmentation and strategic messaging.
Led Nationally Distributed HERCULINER Brand Through Full Marketing Lifecycle
At Old World Industries, managed the nationally recognized HERCULINER Bed Liners brand — and additional consumer brands — through the complete marketing lifecycle: retail strategy, packaging, advertising, promotions, pricing, and product launches. Led cross-functional teams across sales, product development, operations, and agency partners, and spearheaded new product development from concept through national retail distribution.
Brand Strategy & Positioning
Managed and repositioned brands from national consumer products (HERCULINER) to commercial real estate (The Exchange at 44 Vail) and multi-location retail — consistently translating organizational goals into compelling market identities.
Integrated Marketing Campaigns
Developed and executed campaigns spanning digital, social, email, PR, events, signage, and print across all roles — from franchise retail promotion calendars to full commercial real estate redevelopment launches.
Public Relations & Community Engagement
Wrote press releases, managed media relationships, planned ribbon cuttings, tenant appreciation events, and community programs. Built stakeholder partnerships that translated community presence into brand equity.
Content Strategy & Storytelling
Created newsletters, website content, executive presentations, leasing materials, sales collateral, and social media content. Led award submissions including NAIOP and national creative competitions.
Agency & Vendor Management
Coordinated with outside agencies, creative vendors, and media partners across multiple roles. Managed budget allocation and campaign performance reporting to ensure efficiency and results.
Digital & Social Marketing
Supervised social media managers, built digital advertising campaigns, managed email and SMS marketing. Proficient in Google Analytics (GA4), Meta/Instagram, TikTok, Constant Contact, WordPress, and Shopify.